If you’ve decided on the DIY route to building a results-oriented dental office website, include these smart website design principles in your digital plans.
What makes a dental website design great and which drives new patient acquisitions? The constantly evolving nature of effective, responsive website design makes it difficult for dentists with little or no experience to spearhead such an incredibly important initiative.
The good news is there are options aplenty to mull if you’re going to attempt to tackle it yourself. Although hiring a web development and digital marketing firm to get you the online presence you want and the web traffic you need is the best option, it requires an investment. Think of a smartly designed, navigable, and professional-looking website as a clinical crown: it’s the part of your business everybody sees.
However, if an adequate budget to hire a firm or an experienced, independent pro is a problem, then simplify the cheaper, do-it-yourself route. Begin by determining what the focus of your dental practice website is, and then document all of the required steps to design and develop your site from start to finish.
That includes mapping out the entire site and knowing where to host it. You need to choose the fonts and stock photography images you will use, write high-quality content for every webpage, and – when you’re nearing completion and are ready to go live online – ensure your website performs as expected in multiple browsers and on different mobile devices.
Here are eight design features your dental website should have:
Need professional assistance marketing your dental practice? We can help. For more than 24+ years, Patient NEWS has specialized in representing, promoting, and marketing dental offices across the U.S. and Canada. Find out why thousands of dentists rely on our services. Call us now at 1-888-559-9124 or request a callback.
As Senior Vice President, Joanne has 25+ years of dental marketing and business development experience. She holds a Degree in Marketing Management/Strategic Marketing from York University and Advertising from Centennial College. She’s fired up about Patient NEWS and all the ways we can help dentists, DSOs and their teams STAND OUT & Grow!
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