Dental Marketing Agency with 34 Years of Experience

If you run a dental practice, you already know how fast things change. What worked five years ago can feel outdated today … and that’s exactly why experience matters. As a dental marketing agency that launched in 1993, we’ve spent over 33 years helping practices grow through every shift the industry has thrown at us.

Why 33+ Years in Business Is a Big Deal

The truth is that most small businesses don’t make it this far. About half close within five years, and only a fraction make it past 10. So yes, entering in our 34th year is unusual.

We’ve been around longer than Google. Longer than Facebook. Not necessarily a brag, but it does say something important. We’ve seen marketing evolve from print to digital to AI, and we’ve adapted every step of the way without losing sight of what actually drives growth.

That kind of longevity doesn’t happen by accident. It comes from doing good work for good clients, year after year.

Our Evolution from Print to Performance

When Wayne and Karen launched Patient NEWS, they recognized a niche in dentistry. Dentists needed direct mail to connect with patients. We started as a direct mail and newsletter company. Back then, that was the heartbeat of dental marketing. Practices relied on consistent communication to stay connected with patients.

As technology changed, so did we.

We went from patient newsletters alone to direct mail for new patient acquisition. We always stood by our four-page newsletter format, but we also brought postcards in along the way. We introduced call tracking and call scoring so practices could finally see what their marketing was producing. That led to the development of our marketing performance dashboard to turn data into clear insights. No more guessing. And that has now evolved into one of the leading dental marketing software platforms in dentistry, Practice ZEBRA.

Then came digital.

We developed custom dental websites designed to convert, not just sit there. We built high-level SEO strategies that bring in qualified patients. We expanded into paid media with Google Ads and Meta campaigns that target the right audience at the right time.

Today, we’re leaning into AI to make marketing even smarter and more efficient. The tools have evolved, but the goal has always been the same: to help practices grow in a way that makes sense.

If you’d like a dental marketing agency that has this level of insight and expertise, take advantage of our consultation process. We connect you to Practice ZEBRA, pull your real data, and walk you through what it means. No charge, no pitch, and about 10 minutes of your time. Some dentists work with us afterward. Some don't. We do it because we think every dentist deserves to know where they actually stand before making any decisions.

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The People Behind the Work

Technology is important, but it’s never been the whole story.

What’s kept us going for 33+ years is our team. Smart, creative, accountable people who genuinely care about our clients’ success. We’ve built a culture that values excellence, integrity, and professionalism, while still leaving room for personality and energy.

We take the work seriously. We just don’t take ourselves too seriously. That’s been part of our philosophy the entire time. That’s probably why we’re pretty fun to work with.

That mindset has allowed us to build relationships with some of the biggest names in dentistry. We’ve worked with leaders like Dr. Bill Dorfman and, more recently, Dr. Ben Winters – also known as the Bentist – who connects with over 25 million followers on social media.

Those partnerships reflect something simple: we understand both traditional dentistry and modern influence.

Built on Purpose and Values

Around 2001, we defined our core purpose and values, and they’ve guided us ever since.

Our purpose is to help our clients maximize production by identifying opportunities and delivering customized solutions that strengthen patient relationships, so they can stand out and grow.

Our values focus on innovation, quality, integrity, and a culture that supports both teamwork and individual growth. That balance shows up in everything we do, from the strategies we build to the way we communicate with clients.

We adopted the FISH! Philosophy, with core tenets reminding us that our workplace is special:

• As you begin your workday, choose your attitude and make today a great day! Your colleagues, clients, team, and you, yourself, will be thankful.
• Find ways to play! We can be serious about our work without being serious about ourselves.
• Stay focused in order to be present when your clients and team members need you most.
• And, should you find your energy lapsing, try this surefire remedy: find someone who needs a helping hand, a word of support, or a good ear, and make their day.

500+ Events and Counting

Over the years, we’ve attended more than 500 dental industry events. I’m ballparking, so it could be much more. That’s a lot of early flights, packed schedules, and conversations with dentists from across North America (and beyond).

But those events have been invaluable. They’ve kept us close to the real challenges practices face. They’ve helped us spot trends early. And they’ve allowed us to bring better ideas back to our clients.

Experience is not just about time – it’s about exposure.

Then vs. Now: What Has Changed

In the early days, success meant getting your message into the right mailbox.

Today, it means reaching the right patient at exactly the right moment, across multiple platforms.

Marketing has become more complex, but also more measurable. Our attribution models are some of the most sophisticated out there, tracking patient production to campaigns to the penny they actually spend based on address, phone, and email matching. We can track calls, analyze behavior, and adjust campaigns in real time. That level of insight changes everything.

A modern dental marketing agency is not just creating campaigns – it’s guiding strategy based on real data.

Why This Matters for Your Practice

Choosing a dental marketing agency is not just about checking boxes for services. It’s about finding a partner who understands your goals and knows how to get you there.

With decades of experience, we bring a level of clarity that helps practices avoid wasted time and missed opportunities. We know what works, what doesn’t, and how to adjust when things change.

If you’re wondering where your marketing stands or how it could perform better, this is a great time to take a closer look. A conversation can uncover opportunities you may not even realize are there.

Embracing the AI Era

AI is not the future anymore. It’s already here. We’re using it to refine targeting, improve efficiency, and uncover insights faster than ever before. But tools alone don’t create results. Strategy still matters. Experience still matters.

The real advantage comes from knowing how to apply new technology in a way that actually benefits your practice.

Still Growing After 34 Years

Thirty-four years in, we’re not slowing down.

We’re still learning. Still improving. Still focused on helping dental practices grow in smarter, more predictable ways.

Your marketing should not feel confusing or overwhelming – it should feel like a clear path forward.

If you’re ready to work with a dental marketing agency that has seen it all and continues to evolve, give us a call and let’s talk about what’s next for your practice.