In 2024, Google reviews are a game-changer for dental practices. Consumers rely on them more than ever when choosing healthcare providers, with 87% of patients reading online reviews before deciding on a dentist. Today, a dental clinic needs to aim for 3+ new reviews every week! That’s right – weekly! This article includes the latest stats on reputation management for dentists.
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Keeping your reviews flowing is crucial for your practice’s reputation. Here’s why:
Statistics show that 84% of patients trust online reviews as much as personal recommendations, making them essential for building credibility and attracting new patients.
The average dental practice has around 100-150 reviews, but top-performing clinics often exceed this, further validating their expertise and dedication to patient care.
Recent reviews hold more weight. In fact, 76% of patients state they won’t consider a practice with reviews older than three months. This highlights the need for constant feedback from your patients.
Local businesses should aim to generate 3-5 new reviews per week to stay competitive and keep their feedback fresh. This helps your practice appear at the top of search results and encourages potential patients to choose you.
The best-rated dentists maintain an average rating of 4.8 stars or higher. Anything below 4.0 can deter new patients, so it’s vital to maintain a high level of service and patient satisfaction.
Responding to reviews, whether negative or positive, shows that a dental clinic values patient feedback and demonstrates a commitment to patient satisfaction. Responding also allows the practice to control the conversation and manage their reputation positively. This transparency helps build trust. Google’s algorithms favor businesses that engage with reviews, too.
To streamline and manage your practice’s online reputation, Review BOOSTER by Patient NEWS® is an ideal solution built specifically for dental offices. It simplifies collecting reviews from satisfied patients and redirects not-so-great reviews back to you rather than the review site, ensuring your practice always looks great online. The easy-to-use dashboard allows you to respond to reviews quickly and efficiently.
Stay on top of your reviews and watch your patient base grow!
As Senior Vice President, Joanne has 25+ years of dental marketing and business development experience. She holds a Degree in Marketing Management/Strategic Marketing from York University and Advertising from Centennial College. She’s fired up about Patient NEWS and all the ways we can help dentists, DSOs and their teams STAND OUT & Grow!
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