7 Quick Tips Dentists Should Consider For A Website Update (2024)

A modern, engaging website is essential for dental practices to attract new patients and maintain current ones. In 2024, online marketing trends highlight key features that every dental website should have. Here are seven quick tips for dentists to refresh their websites:

1. Mobile Optimization Is Non-Negotiable.

With over 60% of website traffic coming from mobile devices, it’s crucial that your site looks and functions well on smartphones and tablets. A mobile-friendly design improves user experience and search engine rankings. Pull up your current website on your mobile device and pay attention to the formatting, click-to-call number, ease of readership, and navigation.

2. Simplify Navigation.

Your website should be intuitive. Organize services, about us, contact info, and booking options clearly. A cluttered menu or confusing layout can drive potential patients away.

3. Include Online Appointment Scheduling.

In 2024, 75% of patients prefer scheduling appointments online. Make it easy with a prominent “Book Now” button, which should be available on every page. BUT, be sure that new patient appointments are convenient and plentiful, as this function can also impact conversions if available appointments are too far out. eZ Online Scheduler from Practice ZEBRA® is an amazing tool!

4. Highlight Patient Reviews.

Nearly 90% of patients trust online reviews. Make sure your website prominently displays recent, positive patient testimonials to build credibility and trust with prospective clients. Use a review widget so actual reviews are visible, which improves consumer trust over a static page with curated testimonials. Review BOOSTER from Patient NEWS® is an amazing reputation management solution for dentists!

5. Showcase Your Services With Custom Photos & Video.

Up-to-date, friendly images of the dentist(s) and team allow patients to see your personality and get a feel for the practice vibe, while video content can boost engagement by up to 80%. Short, informative clips can showcase your clinic and help patients feel more comfortable before their first visit.

6. Focus On Local SEO.

Optimizing for local search terms will ensure that your practice shows up when people search for “dentist near me.” Update keywords and location tags, and ensure your Google Business Profile is fully optimized.

7. Prioritize A Fast Load Time.

Websites that take more than three seconds to load lose 40% of visitors. Ensure your site is optimized for speed with compressed images and a streamlined design to keep patients engaged from the start.

Implementing these quick updates will improve your practice's online presence and help you stand out in 2024's competitive digital landscape.

Ready for something fresh and new? Schedule an initial call to talk about your goals and see how Patient NEWS can help!