Creating a trusted brand can be difficult, especially with competitors trying to steal your valued patients. In many instances, you have an important decision to make when it comes to growth - do you spend more on patient education or lead generation? Both practices could prove to be beneficial for your dental practice, but they may also require significant amounts of time and resources. Therefore, if you have a solid existing patient base, you may want to start with a greater emphasis on education and retention, as garnering loyal patients-of-record may prove to be the best kind of lead generation in the end. A quarterly patient newsletter, for example, can easily drive a 3:1 ROI.
Engaging with clients and providing them with invaluable sources of information can solidify their trust in your practice and services. However, you aren't always able to speak to your patients in person, so it's important to craft and send eye-catching patient newsletters. These mailings will serve as a friendly reminder to your clients and allow you to educate them in a professional manner. In fact, a quarterly dentist newsletter will enhance the long-term success of your patient relationships and work toward a better brand reputation. When used in conjunction with an all-encompassing dental marketing program, your retention rates will skyrocket. Imagine the financial impact of reactivating just a dozen lapsing patients with each issue.
What's more, dental advertising campaigns that include patient newsletters have the potential to reduce attrition. Your content can include a variety of data points, all of which will guide your patients to make informed oral health decisions. Through these mailings, you can engage with your patients, reduce cancellations and develop rapport among recipients. In the end, readers may feel inclined to recommend your services to their family and friends.
In a recent study of neuromarketing, the positive implications for a mailed patient newsletter were obvious. Researchers measured neural activity and found most people prefer direct mail over digital advertising when it pertains to their oral health. Additionally, direct mail tends to generate a deeper emotional tie with the brand, as it is personable and customizable to resonate in each reader.
As a dentist, you want to make sure you're doing all that you can to help your patients achieve a better smile and feel great about their appearance. While your practice may be efficient and services up-to-date, you need to take the extra step and speak with your patients-of-record on a regular basis. Remind them why they chose your practice in the first place by offering regular content to help them keep their pearly whites safe and sound day-in and day-out.
Choose the leader in dental patient newsletters - call today to find out how to get started with your own customized top quality newsletter campaign. Your patients will thank you for it!