Your Website Can Win More New Patients

Attracting quality new patients has a direct impact on clinical success. Knowing that over 80% of consumers will research online before making a buying decision, you want your dental website to be next-gen great in terms of user experience and engagement.   

With the evolving patient journey changing and increasing expectations, your website needs to stand out and provide instant credibility, particularly in today’s highly competitive dental market. Dentists who recognize the advantages of an enhanced online experience will realize a differential advantage. 

The main driver of website conversion success is design. A clear, clean layout that makes it easy for patients to navigate improves conversion. The longer a prospective patient is on your website, the more likely they are to take action. Small engagement tactics, interesting content, and beautiful imagery all work in tandem to convert.  But not all dental websites are the same. 

Websites that show and tell visitors who you are, establish your authority, share your expertise, and build a relationship work best. This approach provides a positive first impression and communicates that you are the expert they require. 

A modern website puts you in control of how your practice is viewed and highlights your professionalism, technology, services, and quality. 

There is a required formula to ensure that your website campaign is effective. 

1. Be data driven.

At Patient NEWS, we help our clients do that with advanced demographic, market share, competitor, and online analysis. Websites are completely custom-written using clear and concise persuasive copy based on in-depth keyword research and the unique competitive advantages of each practice. Our sites are SEO-ready and built for Google. By featuring unique, relevant, and authoritative content, websites gain the attention of search engines and attract and convert more ideal patients. 

2. Engage visitors through compelling content.

Increase conversions with fast load times, mobile responsiveness, and clear calls to action. Websites are far more powerful and high-converting when design, content, color, and high-quality visuals work in tandem to instantly create a positive impression. Beautiful, updated photos and videos make your practice instantly recognizable, helping to convert more new patients. Small, engaging elements, like our FlashSmile® app, included with all website builds, help keep visitors on site longer, increasing the chance of conversion. Our eZ Online Scheduler allows patients to schedule an appointment as soon as they’re ready, and Review BOOSTER adds more quality patient reviews. 

3. Track results. 

On average, our clients generate 40X ROI in the first year. Be sure you can track new patient results using email matching and call scoring connected to actual new patient production. Our websites include unlimited call scoring with instant alerts when a new patient call is missed – both to the practice and the new patient, enhancing their experience and increasing the opportunity to schedule them. Monitoring the patient journey through attribution allows you to make good long-term decisions for practice growth. 

4. Are you persistent?

Consistency and commitment lead to a more profitable practice. There are always obstacles to overcome, but with our team on your side, you can count on continuous improvement and support. Meanwhile, you can encourage your team to focus on call handling and conversion; just by answering more calls live, you can book more new patients. Ensure your SEO strategy is strong enough for the competitive levels in your market. Add Google and META Ads to increase visibility. Follow through on all aspects of your online presence, including generating a positive flow of reviews. (Our reputation management tool is best in class!) 

BONUS: Photography and video sessions are available for your website at the lowest price ever! Schedule a time to chat with one of our experts and find out more. 

40X ROI sound interesting? Look at the number of new patients you saw in 2024. Was that an increase or decrease compared to 2023? It’s important to remember that the competition for new patients is intense! 

Patient NEWS clients attracted 25% more new patients than industry average, with average production at $2 million for 2024. We can help you refresh and update your web presence fast, so your new site will be live in less than 40 days, with no disruption to you and your team!