Direct Mail is NOT Dead For Dentists

Direct mail is the preferred channel of communication for adults of all ages, it’s more persuasive than digital marketing, more trustworthy, easier to understand, and more memorable. It’s also one of the most effective tools available to dental offices that want to stand out and grow.

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1. Consumers value something they can see and touch. The proven 4-page newsletter format we recommend provides dental offices a vast opportunity to connect with and educate readers while elevating practice awareness and building and strengthening the practice authority and reputation.
   
   
2. At Patient NEWS, direct mail has evolved into a strategic, tech-driven solution that delivers a very strong ROI. On average, our clients achieve a 6x return within year one. 
   
   
3. Direct mail delivers something that digital marketing just can’t match. It’s precision-targeted and is the only way to reach 100% of your targeted audience, with 95% of consumers checking their mail daily. A large study revealed that recall was 70% higher among participants who were exposed to direct mail versus digital ads. These are just a few reasons direct mail is 10-30x more effective.
   
   
4. It’s highly customizable, highly trackable, and highly effective at deepening the connection between a local dental practice and the community it serves, driving an increase in overall monthly new patient flow.   
   
   
5. Direct mail and digital campaigns work better together than alone.
   
   
6. Direct mail is more action-oriented because its physical presentation stimulates the underlying mental processes that direct behavior.
   
   
7. The average Patient NEWS practice grows by 20% over two years.