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Group & DSO Marketing & Technology Services You Can Count On

A powerhouse agency to increase productivity & group value

Overseeing multiple dental practices, whether rapidly expanding or simply dealing with many moving parts of your existing group with multiple projects, multiple stakeholders, and multiple goals can be a daunting challenge.


If you’re looking for ways to better manage your practice locations and various marketing campaigns, want to improve marketing effectiveness, increase profitability, and group valuation, Patient NEWS and Practice ZEBRA can help.

Our enterprise dental marketing services and ZEBRA Enterprise software provide you with the expert assistance you want for centralized group and DSO marketing services.

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We can assist whether you have a single brand image or are managing multiple brands with differing demographic targets. Everything we do is customized per location because we know that dental practice success (and ultimately group success) happens at the local level.

Our full-service agency gives you:


  • dental marketing experts who understand the needs of group managers


  • flexible, a la carte or packaged, solutions to support all phases of the patient journey.


  • practice intelligence with ZEBRA Enterprise – the dental software that provides maximum efficiency for practice production management DSO/Group-wide


  • marketing automation to elevate online reputation & increase patient loyalty


  • research, tracking, analysis & optimization for maximum ROI.

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“Working with Patient NEWS has been the best investment for our group.”

– Premier Dental Center

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A reputable dental marketing agency that gets dentistry


Since 1993, our team at Patient NEWS has helped thousands of dental practices stand out and grow. We’re familiar with the challenges practices face when it comes to patient acquisition, retention, and differentiating themselves from the competition. We know that it all starts at the local level – by connecting with the community in which the practice is located, addressing their specific oral health needs, and maintaining effective communication with patients to build long-lasting relationships.


From us, you can expect anything and everything. Flexible group and DSO marketing services, packaged plans or a la carte, to help you achieve your group’s specific goals. You’ll have dedicated account management and full clarity of marketing and practice performance with proper campaign attribution. Our team will work with you to improve results based on data, with key performance reporting at the practice, region, and group levels. With Patient NEWS, you’ll be able to generate consistent results across multiple locations!

One partner with solutions to improve the patient journey


With the continued rise of group dental practices and DSOs in North America, it takes a cohesive, overarching strategy to capture patients and remain competitive.


Dental patients experience a journey comprised of various stages. It starts with awareness (before they become a patient) and goes through to advocacy and growth (when they become loyal, top-value patients who refer).


At the core of the patient journey lies Practice ZEBRA Enterprise, which will help you enhance the patient experience and increase profit at each location.


With ZEBRA Enterprise you can benchmark each practice with easy to use group reports, and monitor ongoing progress for multi-location success and profitability.


Raise awareness & achieve rapid growth


To drive more patients to individual dental offices, you have to take a targeted approach to raise practice awareness. And that means identifying key demographics of those who will want and need your practices’ services as well as pinpointing the competition. We carry that out with our expert team and industry-leading technology from Esri ArcGIS Business Analyst. There is no additional fee for this service – we believe that your business, just like dental patients, needs to be informed before making a decision.


In addition, we’ll conduct an online audit to measure the strength of your current online presence (website, online listings, social channels, etc.) and identify areas in need of improvement and enhancement.


We’ll also connect your practices to Practice ZEBRA, the #1 dental software solution, to help determine which marketing tactics are the best to employ.

DSO & group marketing services that work


Imagine being able to track the ebbs and flows of each location and zero in on areas that need work. You'll know who's knocking it out of the park so you can replicate their success at all locations.


Practice ZEBRA Enterprise


Practice owners can choose to take a high-level look at the performance of each office and make comparisons with easy enterprise views and roll-up reports. At a glance, you can see which offices are on track in terms of patients, production, and scheduling, to name a few. Office managers, on the other hand, can get granular by looking at individual metrics and trends, like call conversion and scoring, and provide call coaching at the office level to help book more patients and effectively fill schedules.

It takes a full marketing mix to connect with prospects and patients at each of these critical touchpoints – and that is key to becoming more profitable and successful. When you put the patient first – in everything you do – your business will be rewarded financially.

Direct mail program to acquire more new patients


Reach 100% of new patients with a monthly customized neighborhood newsletter or postcard campaign. Build trust, drive higher new-patient response, and elevate your practice reputation as the dental authority in every community in which you have an office.


We also recommend sending newsletters to existing patients to maintain relationships and improve loyalty. It’s a proven solution to reduce attrition, increase patient lifetime value, improve the patient experience, and a superior way to smoother transitions.


Digital services to increase visibility and strengthen reputation


Whether prospects find you through a search or are directed to one of your offices by way of a direct mail campaign, it’s crucial to have a robust online presence. We can help with that.

  • WebLift & SEO – Get a consistent look and feel for all of your practices’ websites, each of which will be responsive, provide patients valuable information, and increase conversion. This solution is backed with a solid SEO strategy to increase search rankings and get more traffic.
  • Paid media (PPC for dentists) – We’ll help your dental offices appear on search sites and drive calls to them with PPC for dentists. You’ll get customized ads, weekly ad optimization, dynamic number insertion to track results, and support from a digital dental marketing expert.
  • Social marketing – For patients to stick around, they need to know your practice truly cares about them. We help practices keep patients engaged and remain top of mind with content they’ll love.
  • Reputation management – Are all online listings for your practice locations up to date? Business listings, particularly Google My Business pages, must be current so patients know where the office is and how to get in touch. Our team makes it easy and looks after this for you.

Analyze your business & make data-driven decisions


Practice ZEBRA Enterprise is the dental software solution that will provide you, key stakeholders, practices, and team members, the related key performance metrics that matter to each: roll-up analytics and trends, patient and production information, and marketing results.

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Plus, Practice ZEBRA offers marketing automation for seamless patient communication. Some of its powerful features include:


  • eNewsletters & Email Anytime – Send out office updates, promote a dental membership plan, educate patients about their oral health, and more.


  • Appointment Reminders – An easy-to-use communication system that reduces patient no-shows, increase production, and ensure practices operate efficiently.


  • Dental Membership Plan Booster – Membership plan members are worth 2X more than non-insured patients. Boost practice production with automated email and text cadences.


  • Call tracking & scoring – As many as 50% of new-patient opportunities are lost at the front desk. With call tracking and scoring, you’ll see how each marketing campaign is performing and be able to monitor how teams are handling calls and how many are missed or end up in voicemail. We offer Phone Power telephone training to practices that need to increase their conversion rate and create a better customer service experience.


At Patient NEWS, we love working with multi-office organizations and helping with the unique challenges associated with managing multiple projects, people, locations, and stakeholders. Contact our team today for group or DSO marketing services to become more profitable and productive with a plan tailored to your goals.

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Your Questions Answered

Open FAQs To Read Frequently Asked Questions About DSO & Dental Goups

Or better yet, call us at 888-377-2404 & talk to a real person!


Frequently Asked Question

  • What are the benefits of getting all practice and marketing results from one source for our group dental business?

    By having all your data in one convenient spot, it will save you and your teams time. With a cloud-based software solution like Practice ZEBRA Enterprise, you’re able to get instant access to key performance indicators and more. With a quick and easy connection to the practices’ PMS, team members can make rapid data-driven decisions for business growth. No longer do team members have to sort through and make sense of complicated reports to see where the business is thriving and where it needs attention.

  • What are the pitfalls of working with multiple marketing providers on our DSO’s marketing campaign?

    What you might find is that your marketing strategy is misaligned, fragmented, and fractured. With multiple marketing agencies in the mix, it can be a challenge to get the desired outcomes, and it may even cause frustration. The companies you work with may not see eye-to-eye on strategies, best practices, and the implementation of campaigns. Other problems that may arise include: lack of campaign leadership, duplication of effort, miscommunication, additional costs, no overall plan, clear understanding of ROI, and insufficient reporting.

  • What are the essential qualities every dental entrepreneur should possess?

    In working with many dental entrepreneurs over the years, we know they possess several key qualities and characteristics which are integral to their success. They include passion, fearlessness, risk tolerance, adaptability, motivation, responsibility, and vision.

  • We’ve added many new patients year over year, but our group dental business still isn’t growing. Why might that be?

    When examining the data for many practices, we often see the rate of patients they are losing is surpassing the number of new patients they’re gaining. In Practice ZEBRA, each office can quickly see what’s happening – at any time – with a New & Lost Patients graph. It provides data on new patients, reactivated patients, total of new patients, lost patients, and the overall net gain (or loss). It makes it easy to see if the practice needs to work on strategies to improve patient retention and/or improve patient acquisition.

Top Blogs From Our Dental Marketing Agency

How To Strategically Plan For 2025 As A Dental Practice Owner

By Joanne Bishop • November 4, 2024
You’re already a successful business owner, so you know that growing production requires a strategic approach blending prep, implementation, and follow through. Drawing on our 30+ years of helping dental practices increase production and looking at the proven processes that have helped our clients consistently grow production year over year, we’ve drilled it down to these essential elements: Identify current trends & benchmarks. Set realistic goals & expectations. Identify areas for improvement/focus. Utilize a comprehensive & competitive marketing plan. Execute with regular review of results for continuous improvement. If you’re a Practice ZEBRA® subscriber, you can immediately pull your Benchmark Report to capture your current trends and metrics, patient and new patient values, and net gain/loss results. You can also dig into the Predictive Analytics module to see which levers you can quickly focus on to increase production. Better yet, schedule a call with your Account Manager, who will pull this all together for you and ensure you are set for success as we hit the year-end! If you’re not a Practice ZEBRA user yet, find out more with an initial session to discuss your 2025 goals, and get access to our Reveal Report, a custom 24-page document that provides a clear visual on everything you want to know to strategically plan for growth in 2025. Schedule a session now Getting an honest assessment of current results helps us identify the wins, the not-quite-theres, and which areas of focus will deliver the results we want. My CEO always says we can’t continue doing the same thing and expect a different result. So, if you want a different or better result as we head into 2025, the question is, is your practice focusing on the right metrics? Are you onboarding a sufficient flow of new patients while controlling attrition? Do you know what might happen if you added more high-value new patients versus focusing on retaining active patients? Do you know how many new patients get scheduled for subsequent visits? Do you know how many of your active patients are actually lapsing? What is the magic mix that will increase your production to the level you want? Predictive Analytics is an excellent tool for determining this. The following graph is of a real, successful solo practice currently achieving $1.6M in annual production. When you utilize Predictive Analytics, it gives you a clear visual of where to find growth. In this case, you’ll see the practice doesn’t have to move mountains to have a substantial revenue increase. Using the calculator we just looked at, what would happen if they added 10 more new patients per month, increasing from 32 to 42 new patients? That’s 2-3 more new patients a week. Most offices have at least capacity to add this number. In fact, the last ADA HPI survey revealed that 93% of dental offices are accepting new patients. If the office in the graph hits this target, it adds up to $162,240 in additional production in the first year, and by year two, it adds over $500,000 to the topline! Just by prioritizing a couple more new patients each week.

Direct Mail is NOT Dead For Dentists

By Joanne Bishop • October 28, 2024
Direct mail is the preferred channel of communication for adults of all ages, it’s more persuasive than digital marketing, more trustworthy, easier to understand, and more memorable. It’s also one of the most effective tools available to dental offices that want to stand out and grow. Schedule an initial call today Consumers value something they can see and touch. The proven 4-page newsletter format we recommend provides dental offices a vast opportunity to connect with and educate readers while elevating practice awareness and building and strengthening the practice authority and reputation. At Patient NEWS, direct mail has evolved into a strategic, tech-driven solution that delivers a very strong ROI. On average, our clients achieve a 6x return within year one. Direct mail delivers something that digital marketing just can’t match. It’s precision-targeted and is the only way to reach 100% of your targeted audience, with 95% of consumers checking their mail daily. A large study revealed that recall was 70% higher among participants who were exposed to direct mail versus digital ads. These are just a few reasons direct mail is 10-30x more effective. It’s highly customizable, highly trackable, and highly effective at deepening the connection between a local dental practice and the community it serves, driving an increase in overall monthly new patient flow. Direct mail and digital campaigns work better together than alone. Direct mail is more action-oriented because its physical presentation stimulates the underlying mental processes that direct behavior. The average Patient NEWS practice grows by 20% over two years.

Show Patients You Care With A Customized Seasonal Holiday Newsletter

By Joanne Bishop • October 8, 2024
Dental patient satisfaction is increasingly being shaped by personalized care. While current satisfaction rates are relatively high, with reports indicating that over 90% of patients feel that maintaining their oral health significantly contributes to their overall well-being​, perceived indifference is a significant factor in patient attrition for dental clinics. ORGANIZE YOUR HOLIDAY NEWSLETTER NOW The perception of indifference is caused by a variety of factors, including a lack of communication beyond transactional, impersonal interactions, which can occur when dentists or staff members don’t take the time to personalize conversations or prioritize responsiveness, causing patients to feel ignored. A gesture like a customized seasonal holiday newsletter, which will reach 100% of patient households and is not perceived as spam, shows patients you care about building lasting relationships and strengthening patient trust and loyalty. In today’s competitive healthcare environment, make sure your patients feel valued and cared for with your holiday newsletter. The team at Patient NEWS will make it super easy and super personalized, and you can sit back and feel good on your holiday break because you’ve done a good thing. FYI: Printed newsletters offer several advantages over email – particularly for dental practices that want to connect meaningfully with their patients. Printed materials receive more focused attention as people spend more time reading physical mail compared to email, which is often skimmed or ignored. Your holiday newsletter will have a shelf life in the home of 17 days, making it more likely to be seen, and there is less competition in the mailbox. A newsletter also feels more personal and intentional than a generic email or holiday card, and it has a much higher perceived value than a card or email, which makes recipients more satisfied with the sender. The average dental office is also missing around 27% of patient emails, so even with an amazing open rate of 45%, an email will only reach around a third of patients, while your holiday newsletter will reach 100% of patient households. 100%! Order a holiday patient newsletter today . It’s the right investment for successful dental practices. Your holiday newsletter can also include information on your top services, new technology, special offers, referral requests, staff highlights, games and/or puzzles for the family, plus practice updates. Of course, it will also include a delicious and healthy recipe! Stand out in patient homes this holiday season and boost visits into the new year! #seasonsgreetings #merrychristmas #happyhanukkah #kwanzaa #happynewyear! #make2025thebest

The Effectiveness of Appointment Reminders & Online Scheduling for Dentists

By Joanne Bishop • October 8, 2024
Simple Systems for Seamless Patient Experiences Appointment reminders have become an essential tool for dentists to ensure that their patients stay on top of their oral health and attend scheduled visits. With the right system in place, dentists can significantly reduce no-shows, increase efficiency, and create a smooth experience for patients. The key to success lies in simplicity and seamless integration of online scheduling tools, which not only make booking easier but also allow for automated reminders that boost patient attendance. New Release: Practice ZEBRA’s Appointment Reminders now include the ability to add your online booking URL to the custom communication campaign. Our eZ Online Scheduler gives you an all-in-one solution, too! Appointment Reminders & eZ Online Scheduler – just $79/month* each! SCHEDULE A FREE DEMO Why Simple Systems Are Best Dental offices are busy environments where both teams and patients benefit from clear, straightforward systems. Appointment reminders that are easy to set up and manage – like automated email, SMS, or phone reminders – help reduce complexity and ensure that patients are well-informed about their upcoming visits. Automated systems also save time for the front desk team, eliminating the need for manual phone calls. They are highly efficient, too; studies show that automated reminders that use a combination of email and text can reduce no-shows by up to 29%. Simple, intuitive systems are often the most effective because they don't overwhelm patients or staff with excessive communication or complicated interfaces. The Role of Online Scheduling Incorporating online scheduling is a game-changer for today’s dental offices … when done right! Existing and new patients alike appreciate the convenience of booking their appointments online at any time of day without needing to call the office. This reduces friction for the patient and lightens the workload for office staff. That said, be sure that your online scheduler has many convenient appointment options, as well as an easy-to-see message to revert to calling the office directly when patients can’t find a booking time they want rather than just leaving them to abandon and feel unsatisfied with their experience. We’ve seen many online schedulers without appointment options for weeks, and neither an existing patient nor a new patient wants to wait three or four weeks when they’re ready to book! Online scheduling platforms can be integrated with our automated reminder systems. We recommend our eZ Online Scheduler because it’s really the best! Patients receive reminders about their upcoming appointments directly through email or SMS, offering a seamless and stress-free experience that fosters better patient engagement and makes it easy to reschedule or confirm with just a few clicks. Automated Reminders Improve Patient Experience Receiving a gentle nudge before an appointment is a simple yet effective way to ensure patients follow through with their scheduled visits. Automated reminders play a crucial role in decreasing forgetfulness, particularly in a busy world where dental appointments might not always be top of mind. Statistics show that practices utilizing automated reminders see a significant drop in no-show rates. With reminders, patients are much more likely to keep their appointments, resulting in a 23-30% improvement in attendance rates. Beyond attendance, reminders enhance the overall patient experience by fostering communication. Patients feel valued and taken care of when they receive personalized reminders, improving their perception of the practice and its professionalism. Importance for Successful Dental Practices Effective appointment reminders – especially when paired with online scheduling – are integral to a well-functioning dental office. Fewer no-shows lead to a more predictable schedule, better use of staff time, and more consistent revenue flow. Not only does this result in a more organized and stress-free practice, but it also improves patient retention and satisfaction. Investing in a simple system that includes online scheduling and automated reminders is a small step that can yield significant returns for any dental practice. It creates a seamless, patient-centric approach that ensures people get the care they need without hassle or confusion, all while helping the practice thrive. Book a free demo today! Ultimately, it’s about giving patients what they need: convenience, clear communication, and a smooth experience from booking to checkup. For dental offices, this is a win-win situation that boosts efficiency and patient satisfaction alike! *As of October 2024. Subject to change, so lock in now to secure your rate. Practice ZEBRA® base software required. Ask for package details.
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