Dentistry Projected To Grow By 12% In 2025

Dental offices have a lot in common. Most want better community awareness, more quality new patients, and stronger patient loyalty and trust. 

According to Precedence Research, the North American dental market is set to grow by 12% in 2025. This growth is being fueled by the rising prevalence of oral illness, increasing demand for cosmetic treatments and clear aligners, and complex procedures like dental implants. 

In addition, less than 40% of working adults visited a dentist last year, and 75% of adults “plan” to visit a dentist inthe coming year. 

Considering this data, timing couldn’t be better for dental offices to invest in brand awareness and growth to gain market share, build momentum and increase practice production. 

Plan for growth  

The modern dental patient journey is complex. Awareness. Consideration & Research. Buying Decision & Conversion. Experience. Advocacy. 

Successful dental clinics have discovered that brand awareness doesn’t start at search. Businesses must be proactive in making their audiences aware of them. It’s the first and most important step in the patient journey – especially when you consider that consumers will not generally consider purchasing from a brand they’re not familiar with. 

Without brand awareness, local businesses, like dental offices, remain 
invisible to the vast majority of their target audience. 

Brand awareness is considered the foundation for overall success. Tactics winning dentists employ to build visibility include strong branding, signage, targeted direct mail, Google and Meta ads, community participation, and more. When effectively executed, these tactics will work in tandem, helping dental offices become and stay top-of-mind with potential patients when they begin to consider purchase decisions. 

More importantly, a well-run dental brand awareness campaign can educate the audience on the benefits of dental treatment and the solutions that solve their problems or pain points, proactively gaining visibility and driving activity to the phone, website, and door. 

The dental landscape is constantly  evolving. From advancements in technology to changes in competitive levels, shifts in consumer behavior, and the emergence of new platforms and tools, there's never a dull moment in dental marketing. At Patient NEWS, we are dedicated to staying ahead of the curve by continuously monitoring the latest advancements and emerging trends. This commitment ensures we can help our clients maintain a competitive edge and achieve long-term success in an ever-changing landscape. Getting your practice in front of your primary target audience will not only capture those already considering a dental service, but also prompt consumers to act sooner rather than later. 

Dentistry has always been resilient. You know that people need dental care. You know that the market is projected to grow, and you know that the majority of adults are planning to see a dentist. But who will they choose in your neighborhood? 

The average practice will also lose around 20% of their active patient base in 2025, and they have another 25% that’s already lapsing. That’s not a bad thing. It gives you the opportunity to pick up market share and new treatment. Some attrition gives you space in your schedule so that you can onboard more high-value new patients in their place. Remember, new patients are often 2X more valuable than existing ones. 

Plan for growth  

With shifting patient expectations, the demand for more convenience, better customer service, fast responsiveness, and knowing that consumers are looking for more cosmetic and complex procedures, you have an opportunity to shape your awareness and new-patient acquisition campaigns to hit the target right where they need it. Addressing their needs and wants in your communication strategies.

One thing is in your back pocket, and that’s how you look at marketing to women. While women remain key decision-makers in over 85% of all spending decisions, studies show that the healthcare industry flops in connecting with them. We find that dentists get this, and that makes a significant variance in results. 

When looking at the marketing strategies you have in place now, could you do something more to attract these important eyeballs, these super consumers who have the balance of purchasing power and very strong influence? 

The answer is yes. And it lies in content marketing. Relationship marketing. Women want credible information to make good decisions for their families. Today, consumers are aware that looking up information online can lead to misinformation, so hearing from the healthcare professional directly is preferred. Awareness campaigns do just this. When your practice lands in mailboxes with quality information, in prospects' Facebook feeds with quality content, you become recognized as an authority in your field – a provider that is trusted in your community. You can share more details on oral health, details on the cosmetic solutions you offer, and the amazing experience you and your team provide with conveniences that resonate with your target audience. 

Dentists who implemented strategic, content-rich marketing programs like neighborhood newsletters, SEO, and paid media with our company have experienced 37% practice production growth  over the past three years. 

These clients attracted 25% more new patients  than industry average. 

You can leverage this market opportunity by leveraging your existing reputation and current success in a strategic, data-driven marketing plan. You’ll want to make sure that your plan is proactive and designed to have patients looking you up by name – not waiting for someone to search ‘dentist-near-me.'

You’ll want to ensure that your plan is precisely targeted to the core areas and demographics of your ideal patients. You want your plan to build such strong awareness and desire with your audience that they prioritize a buying decision with you over the other purchases on their wish list. Is the dental implant more important than the all-inclusive vacation? Clear aligners or new car? Wait. Where do they find clear aligner treatments in your area? Who will they choose? How do you stand out and win when the opportunity is there, but other dentists are out there competing for the market? 

We want to help you STAND OUT and GROW production. We can help you win. Start a conversation with our team today. Learn more about the extensive preparation we invest in your success before you invest in us. This free session will outline how our solutions can propel your practice forward, and you can also find out how rich insights in our Reveal Report will empower you to make great decisions for your practice. Regularly $795, this incredible report is provided at no charge, with data a practice owner could only dream of seeing in full color. 

Schedule your initial call here!

P.S. Get exclusive use of your neighborhood for our direct mail system. No other dentist can use this program when you have it secured for your practice. 

NOTE: There may be some juggling of available meeting times over the holiday season, so book as soon as possible to get into the queue.