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Should I Try A Patient Newsletter?

“Carrie, I don’t think I ever passed along the number of [positive] messages we received from our patients for the last newsletter. The “thanks” focused on what we’re doing to provide a high level of dental care and for the staff introductions. Of course, the messaging would fall flat if the presentation and quality weren’t also top-notch, so it’s obviously the whole package. I hope you pass along the pat on the back from all of us.”

Do your patients know your value proposition? Ask yourself: have we done everything we can to show our patients how important they are to us in a tangible way? Now is the perfect time to send a holiday newsletter to remind patients why they chose your practice, that they made the right decision, and that they should stay with you for 2025.

Let’s discuss content for your New Year’s special edition!

A major misconception that causes dental offices to experience attrition, miss out on attracting new patients, and lose out on elective service sales is thinking people just don’t read their mail anymore. The fact is, direct mail is statistically proven to improve repeat business.

Given the competitive dental advertising ecosystem, how do you keep your patients connected to your practice – outside of transactional exchanges?

With a holiday patient newsletter that hits doorsteps, that’s how! Wouldn’t you love to hear accolades from your patients like Carrie’s client did? With a 90% open rate, consumers of all ages actually prefer direct mail, and 70% feel it’s more personal than a digital transaction.

It is the most trusted advertising format at decision-making.
It is the only way to reach 100% of your audience.
It is tactile and sparks curiosity and interest.
It’s proven to drive more action than any other marketing medium.

You may be amazed at how a little thing like a New Year’s newsletter can help you stand out from the crowd in your own patient households.

Some dental clinics give lip service on how much they value their patients but then rarely take any measurable action. With little effort, you can reinforce the value your patients get from your dental practice.

Stand out while highlighting:

Key initiatives and achievements in a Letter from the Dentist.
Your industry leadership and technology.
Innovations you’re providing to offer more convenience and comfort.
Enhanced patient services and special offers.
Your commitment to supporting and empowering patients into 2025!

This one small step will remind patients that you’re their trusted partner. It will also show patients that they’re important and that you care.

Worth the investment? Another yes! Here’s why:

An active patient contributes $1,200 per year on average.
The average practice has 1.6 patients per household – room for growth.
A household represents a minimum of $2,000 per year (we only mail one newsletter per household).
The cost of one newsletter is usually less than or around $2 per household, including envelopes AND postage ... and we’ll give you a no-obligation quote.
The average practice has around 2,000 active patients, but …
On average, 25% of active patients haven’t had a visit in 9 months.

This also gives insight into OPPORTUNITY!

To reactivate lapsing and inactive patients
To increase referrals of family and friends
To introduce and generate more elective service sales
To improve retention and support practice security
To improve patient satisfaction and loyalty!

For most dentists, sending educational content to patients aligns with the core values of the practice. Plus, you can include a special recipe or a holiday game for kids – you name it, and we’ll do it! This small initiative is a good thing on so many levels. You’ll be giving something back to your patients and investing in the future of your practice.

Have ideas for content you’d like to include in your holiday New Year’s special edition? We’re here to make it come alive! If you haven’t mailed a patient newsletter in some time, just think of the surprise and delight patients will feel and the wonderful appreciation you’ll receive. Mailings available for January 15^th and 31^st are booking now. Don’t miss out – contact us today!