DENTAL MARKETING SOFTWARE
Discover What Actually Drives New Patients & Production
Tech-enabled marketing just works better. Forget manual tracking and guesswork, and get your eyes on your results in black and white. Practice ZEBRA dental marketing software’s accurate attribution powers better decisions to fuel practice growth. Setup is easy!

OUR SERVICES
Unlock the full potential of your practice. Add the dental marketing software that helps dentists & DSOs take production to the max!

Upscale Marketing Performance
With accurate and advanced marketing attribution (phone, email, and address) normally only available for large corporations, dental offices have access to data they need to make good decisions.

Empower Everyone
With deep practice insights, ZEBRA or ZEBRA Enterprise focuses on actionable, mission-critical KPIs with a user interface that’s easy to analyze for practice, group, and marketing decision-making.

Supercharge Growth
With predictive analytics and goal setting that allow you to visualize your future with current metrics to predict how small changes to key performance metrics can significantly impact production over one or two years.

Improve Marketing Results
With call tracking, unlimited call scoring and training. Track campaigns, get feedback, unlock insights, and drive production. Built for dental offices, with real-time actionable data to understand the patient experience, and pinpoint growth opportunities.

Move Faster
With automated patient communications. Reduce manual tasks and effectively communicate with patients, schedule more, get more reviews, promote special services, save time, and boost production.

Improve Patient Satisfaction
With eZ Online Scheduler for your website. Don’t lose business to dentists offering a convenient option. Directly integrated with your practice management software, improve the patient experience with convenient (and customized) 24/7 access to your schedule.
What Our Clients Say

With Black & White Visibility For Transparent Results
Know what levers to push or pull. Every metric in Practice ZEBRA is designed to be actionable, making it easy to spot and understand the variables that contribute to successful marketing and practice performance.
Questions? Talk to our team
ZEBRA Enterprise for Groups & DSOs
Enhance the patient experience and increase profits at each location. Track the ebbs and flows, zero in on what and where needs work, and compare results in roll-up enterprise reports. Benchmark each practice and monitor ongoing progress for multi-location success.
Questions? Talk to our team


For Solo & Multi-Office Management
Effectively track, measure, and facilitate every step of the patient journey. Get all of your practice performance metrics and trends with clickable, easy-to-access reporting, including roll-up enterprise reports and industry averages.
Questions? Talk to our team
Truly Understand Results From Every Dental Marketing Campaign
See where patients are coming from – by production value to create like-audiences, improve targeting, and attract more ideal new patients. Clear attribution down to the penny patients spend in production per campaign allows for more informed decision-making!
Questions? Talk to our team
Improve Results & Grow Production. Benefit From A Modern Dental Marketing Platform.
Set Realistic Goals & Track Results
Maximize production. Truly data-driven planning to identify the biggest gains for the practice, then set your goals and track variances, revise strategies, and proactively close gaps.
Questions? Talk to our team
Supercharge New Patients With Call Scoring
Understand every aspect of your new patient calls. Reveal performance, identify insights, know why patients don’t book, and implement improvement actions for every new patient call. Empower your team with visibility and recognition and generate more new patients!
Questions? Talk to our team
Make It Easy For New Patients To Book
Directly integrated with your practice management software, our eZ (peazy) Online Scheduler improves the patient experience with 24/7 convenient access, increasing web conversions. Add-on with Practice ZEBRA.
Questions? Talk to our team
Increase Patient Reviews On Your Website
Reviews influence 97% of buying decisions. Review BOOSTER (text AND email), adds value with educational content that delights patients and increases reviews. Add-on with Practice ZEBRA.
Questions? Talk to our team
Appointment & Recall
Reminders
Increase production, make your practice more efficient, keep your schedule booked, and improve patient care. Save time, minimize no-shows, and improve productivity.
Questions? Talk to our team
Reactivation Booster
Increase appointments from lapsing patients. Re-engage patients who haven’t had a transaction with your practice in 9-24 months with fun and engaging campaigns.
Questions? Talk to our team
Monthly Patient Email Newsletters
High-quality content in a set-it-and-forget-it program. Each month, patients enjoy the engaging content, and ready-to-go templates help you email anything at anytime!
Questions? Talk to our team
2-Way Texting
95% of texts are read in three minutes. Share last-minute changes, appointment openings, and more to improve patient satisfaction and convenience.
Questions? Talk to our team
Dental Membership Plan Booster
Convert low-value, non-insured patients to high-value member patients with customized, automated cadences that engage and help boost production!
Questions? Talk to our team
FEATURED QUESTIONS
Frequently Asked Question
Why Does My Dental Clinic Need Dental Marketing Software?
A dental clinic needs dental marketing software to streamline and optimize its marketing efforts, ensuring better patient engagement and practice growth. Here are several key reasons:
Patient Acquisition: Dental marketing software helps attract new patients tracking leads, call handling and conversion, and results visibility for better decision making.
Patient Retention: With automated appointment reminders, recall reminders, and personalized communication, dental marketing software helps retain existing patients by keeping them engaged with the practice and reducing no-shows.
Data-Driven Decisions: Dental marketing software in unique in providing analytics and reports specifically developed to identify the metrics that matter to dentists, allowing the clinic to measure the performance of their marketing campaigns and patient interactions. This data-driven approach helps identify what strategies are working and where improvements are needed.
Targeted Marketing: Dental marketing software like Practice ZEBRA can provide insights that are unique to marketing and help dental offices more efficiently target their marketing campaigns. The geo-plotting of patients and new patients by value allows a unique perspective and visual that is used to create like-audiences for enhanced overall marketing performance.
Online Reputation Management: Dental marketing software like Practice ZEBRA includes tools for managing online reviews and responding to patient feedback, which is critical for building trust and attracting new patients in an increasingly digital world.
Efficiency and Automation: Dental marketing software automates time-consuming tasks like email campaigns, texts, and follow-up communications, allowing staff to focus more on patient care rather than administrative tasks.
Patient Education and Engagement: Practice ZEBRA dental marketing software keeps patients informed about the latest treatments, promotions, and general dental care tips through newsletters, educational content, and personalized communications, which improves patient loyalty.
Overall, dental marketing software is essential for clinics looking to grow their patient base, improve their reputation, and enhance patient experience through targeted, automated, and measurable marketing strategies.
How Is Practice ZEBRA Different Than Dental Practice Software?
Practice ZEBRA dental marketing software is distinct from traditional dental practice management software in that its primary focus is on marketing and growth, rather than the day-to-day operations of running a dental practice. Here are some key differences:
Marketing Focus: Practice ZEBRA is designed to help dental practices attract and retain patients through marketing campaigns, patient engagement, and performance tracking. It includes dashboards, clickable reports, and features like online scheduling, automated recall reminders, reputation management, online review generation, and patient communication tools.
Data-Driven Insights: Practice ZEBRA provides benchmark and trending tools, predictive analytics and goal setting, and key metrics that will move the needle on practice production. For ZEBRA users, tracking key marketing metrics, such as new patient acquisition, net loss/gain trends, return on investment (ROI) of marketing campaigns, and the effectiveness of communication strategies, is the game-changer. This helps practices make informed decisions to enhance their visibility and patient satisfaction.
Patient Experience Enhancement: Practice ZEBRA offers tools that improve the patient and new patient experience, because, as a dental marketing agency, we focused those communication tools on the patient journey from a marketing perspective.
Complementary to Practice Management Software: While dental practice management software, like Dentrix, Eaglesoft, and Open Dental focus on administrative tasks—such as scheduling, billing, treatment planning, and patient records—Practice ZEBRA complements these systems by driving patient flow.
Reputation and Growth Tools: Practice ZEBRA includes features geared explicitly toward reputation management, like Review Booster online reviews and an easy-to-use responder dashboard. eZ online scheduling provides new patients with a seamless booking experience, helping the practice capture patients 24/7!
In summary, while traditional dental practice software manages operational tasks within the practice, Practice ZEBRA focuses on growing the practice through targeted marketing efforts and patient engagement strategies.
What Makes ZEBRA Analytics Effective For Dental Practices?
Practice ZEBRA analytics is effective for dental practices because it provides comprehensive, real-time data that helps practices make informed decisions. Similar to Dental Intel, ZEBRA’s analytics focus on key performance indicators (KPIs) that drive practice growth, such as patient retention, case acceptance, and scheduling efficiency. Better than other analytics tools, ZEBRA helps dental offices track their new patient and marketing performance, optimize operations, and improve patient care by identifying opportunities for revenue growth and enhancing patient experience.
With easy-to-read dashboards and automated reporting, ZEBRA analytics simplifies complex data and makes it actionable for dental teams. It offers insights into patient trends, new patient versus patient annual value, call answer and conversion rates, web visits and digital analytics, empowering offices to make data-driven decisions to enhance productivity and revenue. Additionally, it integrates seamlessly with practice management software, streamlining workflow and maximizing practice efficiency.
In addition, ZEBRA analytics comes in Enterprise views, with dashboards and automated reports at the affiliate, regional, and corporate level. This makes managing multiple campaigns at multiple locations with multiple stakeholders easy for DSOs.
Talk to the team at Patient NEWS and get a free live demo of Practice ZEBRA for your dental practice. You’ll be able to check out ZEBRA’s analytics with the free benchmark report that is provided with no obligation. See your patient and new patient trends, production by provider, scheduling rates, patient values, and much much more.
What Is The Best Marketing Software For Dentists?
The best marketing software for dentists is Practice ZEBRA. This comprehensive platform is specifically designed for dental practices, offering tools that help improve patient engagement, retention, and overall marketing performance.
Practice ZEBRA provides features that dentists need to maximize practice production. From a myriad of key patient metrics, like percentage of danger patients, those that haven’t had an appointment in over 9 months, net gain or loss on the active patient count, predictive analytics that focuses on which key metrics can move the needle the fastest – and goal setting makes it easy to track results.
When considering marketing software for dentists, also consider that you can have one amazing software platform rather than separate systems for communications, online scheduling, reviews and dental membership promotion. That makes ZEBRA the best marketing software for dentists, in our opinion, allowing dental practices to streamline their marketing efforts and focus on delivering better patient care. With its targeted approach, Practice ZEBRA helps dentists grow their practices efficiently while keeping patients informed and connected.
Choosing the best marketing software for dentists can feel overwhelming, given the numerous options available. To ensure you're making the right decision, consider the following key factors:
1. Specific Dental Industry Focus
Tailored Features: Look for software that specifically caters to dental practices, offering features like automated appointment reminders, recall systems, and dental-specific CRM (customer relationship management).
Case Studies or Testimonials: Find software providers with a strong track record of working with dental offices, as evidenced by case studies or client testimonials from dentists.
2. User-Friendly Interface
Ease of Use: The software should have an intuitive interface that you and your staff can easily navigate without extensive training.
Training and Support: Evaluate the quality of customer support, including training materials, onboarding processes, and ongoing assistance.
3. Integration with Practice Management Systems
Seamless Integration: It’s essential that the marketing software integrates well with your existing dental practice management software (PMS), such as Dentrix, Eaglesoft, or Open Dental (and now Dentrix Ascend for Practice ZEBRA), as well as 98% of all practice management systems. This ensures streamlined data flow and prevents duplicate work.
4. Automation Capabilities
Efficiency: Choose software with powerful automation for tasks such as sending appointment reminders with integrated online scheduling, follow-up emails, reactivation of lapsed patients, and review generation.
Customization: Ensure that automation features are customizable to your practice’s specific needs, allowing for tailored communication with patients.
5. Performance Tracking and Analytics
Real-Time Reporting: Good marketing software provides robust analytics to help you track the success of your campaigns, patient acquisition rates, and return on investment (ROI).
Actionable Insights: Look for software that offers actionable insights, helping you understand which marketing tactics work best and where improvements can be made.
6. Reputation Management
Review Generation: Since online reviews are critical for attracting new patients, choose software that automates review requests and helps monitor and respond to patient feedback on platforms like Google or Facebook. Google remains king.
7. Scalability
Growth Potential: Ensure the software can grow with your practice, whether that means supporting multiple locations or scaling up marketing efforts as your patient base expands. Practice ZEBRA offers enterprise views for regional and corporate reports, making managing multiple affiliates or clients a breeze for dental group organizations and dental practice management consultants.
8. Cost-Effectiveness
Budget Alignment: Compare the cost of the software with your budget and ensure that it aligns with your practice's goals. Don’t overpay for features you won’t use. ZEBRA is extremely cost effective at a rate below what you might pay for an alternative solution (or several to get all you can from ZEBRA).
ROI Potential: The software should ultimately help you achieve a positive ROI by driving patient growth and improving retention.
9. Compliance with Regulations
HIPAA Compliance: Marketing software for dentists must comply with HIPAA regulations, ensuring that patient data is secure and handled appropriately.
By assessing software options based on these criteria, you can better identify the best fit for your dental practice's marketing needs.
How Do I Get Started With Practice ZEBRA Dental Marketing Software?
To get started, schedule an initial call today. We’ll review your practice goals, and set you up for a free live demo, and if you’re interested can prepare a complete market research report for your dental office. Our friendly team of dental marketing experts will guide you through the process.
How Fast Can I See My Key Performance Metrics?
Within minutes you’ll be able to pull a complete benchmark report showing your dental practice KPIs and trends for any time frame. You’ll be able to view the geo-plot maps showing you the neighborhoods where your dental patients reside, by value, and the areas you’re drawing new patients for better marketing targeting (no wasting dollars going into areas not primed to respond). You’ll immediately start receiving Weekly KPI reports so you can act and start maximizing your dental production within days.
Get Started Today
Welcome to Patient NEWS! The first step in our process is to get to know each other a little better. With an initial 30-minute call, we will discuss your goals and our solutions and see if we might be a good fit for your practice.
To determine the best digital or direct mail strategy, we layer in a comprehensive 24-page custom Reveal Report, regularly $795, now available to you at no charge! This includes a free live demo with Practice ZEBRA! Find out more in your free initial call.
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“ I know what I want. Quality patients, revenue generation, and relevant information about practice metrics. Patient NEWS delivered all three. ”
Dr. Hazel Glasper
Owner, Revive Dental