Content Marketing & Increased Production
For a high-value service like dentistry, the higher the quality of your marketing content, the more valued your marketing will be to your target audience, and the more likely they will be to engage with your practice.
By sharing interesting and helpful content, you build and strengthen your practice’s relationship with your target audience so that they grow to trust you as both an authority in your field and the dental office they want to patronize.
Having great content on your website, in your direct mail campaigns, and in any patient-facing communications is an essential asset to the practice’s brand image as it helps create positive feelings related to your office.
At Patient NEWS®, we’ve been developing customized content for dentists for 30 years. Everything we write is designed to reflect your personality, tell the practice story, and enhance the practice’s reputation. And the ROI we deliver is exceptional. Don’t miss out on year-end special offers if you’re interested in a better marketing strategy in 2024!
As a dental content marketing agency, we’ve helped thousands of dentists educate and inform their patients and neighborhoods about services with customized text and design. With thousands of direct mail newsletters and hundreds of dental website campaigns, I guarantee we have written hundreds of articles on every single dental subject!
As we enter 2024, our 31st year in dental marketing, I flipped back through our client newsletters to pull out some of the information we’ve shared over the years to highlight the fact that we’ve been walking this talk for a long time. We know how dentistry works.
In 1997, we wrote, “There’s an old sales adage – if people don’t know what you’re selling, they can’t buy it. In dentistry, the same truth applies.” It related to a story we’ve heard time and again over the years, and maybe you can identify: a patient has an elective service booked with another dental office simply because they didn’t realize their own dentist offered the same service! Great communication is key, and content marketing helps patients make informed decisions. We see it with a 170% higher response to newsletters over postcards.
In 1998, we wrote, “Relationship marketing can best be described as the process of providing continuing satisfaction to your patients through communication, education, and positive reinforcement.” Including great content in your marketing campaign improves results and hits three markers:
- It helps obtain full lifetime value from every patient
- It INCREASES the lifetime value of patients
- It generates more production and profit to invest in future practice growth.
And, not joking, but in 2002, we announced “patient newsletters in color.” LOL. At the same time, though, we were being very thoughtful about content marketing for our dental clients. Not selling dentistry but educating patients about their options and the benefits of each unique dental office. Content marketing is about being better communicators. Consider how often you have the chance to speak about ALL of your services to your patients … or get your story and face in front of 5,000 or 10,000 area households. The greatest way to communicate is by utilizing timely and consistent content-rich campaigns that drive activity to your website, phone, and door.
Because no two dental practices are exactly alike, at Patient NEWS, we take the time to create content that’s tailored to reflect your individuality, tell your story, and set you apart from the competition. Our experienced North American editors provide engaging, informative, and relevant content that captures the reader’s attention from the first sentence. Our extensive content-development know-how helps make potential patients eager to learn more and ultimately schedule that crucial first appointment. By showcasing each practice’s unique characteristics, we attract the high-quality patients you want and need for your practice to thrive and grow.
Over 90% of healthcare purchasing decisions are made by the female head of household. These decision-makers are looking for quality information to make good decisions for their families. Today, consumers demand top-notch quality, convenience, accessibility, and value for their money, and they won’t settle for anything less. They want confirmation that their patronage is valued and appreciated. At Patient NEWS, the content we create specifically targets this valuable demographic. We create informative and educational verbiage that grabs their attention and makes them want to learn more about your practice, services, and why you might be the perfect dentist for their family.
Approximately 7% of searches on Google are health-related, making it crucial for your practice to have a robust online presence and appear on the first page of search engine results, where it will garner the most clicks. We specialize in identifying and incorporating local-specific keywords within your website, including dental services content with supporting educational videos and demographically relevant imagery. This not only highlights your expertise and professionalism but also builds trust and value with potential new patients. Plus, it demonstrates to Google that your practice is highly relevant for dental-related searches in your area.
In 2016, we wrote, “Creating and maintaining winning differentiation requires consistent reinforcement of how you’re different, applied across everything you do.” During our creative interview with each practice, we use our many years of dental consumer experience to ask the right questions and sleuth out the answers. We work hard to pull out those gold UVP nuggets consumers are looking for and will respond to, and to craft superior content for your digital and direct mail campaigns that will help you beat out the competition.
Our Patient NEWS experts take pride in helping our clients reach, engage, and convert new patients with our compelling and persuasive content. We understand that many dental offices struggle with the same thing when it comes to content marketing:
- Differentiating their practice from competitors
- Knowing what works to attract a steady flow of new patients
- Slowing attrition and reactivating good patients
- Managing reviews, social, and online advertising
- Creating and sharing great information about special services and new technologies to attract patients interested in big treatments like clear aligners, implants, and others.
Education is one of the most valuable tools dentists have in building enduring and trusting relationships with their patients and community. It not only demonstrates your proficiency but also contributes to a thriving dental office by increasing acceptance of elective treatments.
In 2000, we wrote, “To quote the famous Nike saying, there is no time like the present to start your new marketing program. Waiting for staff changes, new equipment or technology, or just delaying decision-making only delays onboarding quality new patients and fresh new production.”
We believe that effective communication is key to any marketing campaign, and we’re excited to be your partner on this journey. Let’s work together to create a successful marketing strategy to bring in new patients and grow your practice.