Dental Production Higher Every Month in 2023
How we deliver results like these
Patient NEWS® dental clients have had another stellar month with September revenues HIGHER than the previous year – and almost 50% higher than pre-COVID!
These results just keep coming through with revenues that were higher than the previous year every single month in 2023. And these dental offices have one huge thing in common – Patient NEWS! We’d call that a testimony that consistent marketing efforts, supported by an amazing team, deliver and help practices gain momentum. In fact, from June through September, our client production has been an incredible 52% higher than pre-COVID!
OMG – don’t you want to know what they’re doing and how you can get in on this?!!
The momentum is staggering, and it’s clearly related to the efficacy of the digital and direct mail marketing strategies we provide (including the support of our amazing Account Managers and Marketing Consultants), the commitment of our clients, and the operational focus they put on key metrics and associated activities using Practice ZEBRA®.
If you feel like your marketing campaigns – and the support you get – could use a boost, we’d love to show you how our process could work for your practice. Before we even make a recommendation, we take the time to understand your situation and goals, review your immediate market, and how to best position your practice to maximize new-patient flow.
I am sharing our averages, and we do have ups and downs and practices at different stages of their lifecycle. It’s completely natural for production and new-patient flow to fluctuate month to month. It’s the broader trends – like year-over-year growth – that provide more meaningful insights that inform good decision-making.
One of the key strategic thrusts our clients do, with their Account Manager’s support, is work to maintain momentum. Our most successful clients don’t play hit-and-miss. They are committed to consistent communications, and that pays off – clearly. It’s that consistent focus on acquiring high-quality new patients that supports practice success.
And I can’t overstate how impactful our dedicated team is to practice results. The clients that get the best results rely on their Account Managers, and they follow our recommendations and proven processes. Our team is always reviewing results and thinking about strategies and opportunities to increase production. That’s what we do. We want our clients to do what they do best – taking care of patients and practice operations – and we take care of the marketing execution.
Having a dedicated one-on-one Account Manager to take care of the details is something our clients value and it’s something we invest in for our clients’ success. That frontline team is backed by an incredible behind-the-scenes team of experts in dental marketing, including product managers, innovators, editors, writers, designers, developers, and advanced technology professionals. Our entire team is continuously analyzing what’s working and what’s not, and our Account Managers make sure clients are following suit by prioritizing activities that will drive results and help them stay attuned to the best practices in digital and direct mail marketing – just for dental offices. Top clients trust their Account Managers and follow their guidance.
Another aspect I think is a core competency of our clients is that they’re cognizant of complacency. It’s easy to fall into a groove or relax a bit when things seem to be going well, but for dental offices, it’s particularly important to always be proactive. Our successful clients recognize that active patients contribute far less to production than new patients, including fewer referrals of higher-value new patients, and they are very aware that there will always be naturally occurring attrition. On average, it works out to be around 20% of the patient base that will leave the practice each year – and that’s not including patients who leave for other reasons. New-patient flow must, at minimum, keep up with attrition. For growth, it must outstrip it by a good margin. When things start to slide downwards, you can’t flip a switch to turn things around. It takes investment, commitment, and focus.
These clients also rely on Practice ZEBRA, our marketing software, for visibility on performance. They don’t want to turn a blind eye, and they share their metrics with their teams so that everyone can focus on improvement and growth.
Practice ZEBRA will show if the practice is starting to plateau or lag, and it can predict which metrics a practice can toggle to see an improvement in production.
What clients say:
Dr. Godbolt of Northern Peaks Dental came to us to target more quality new patients with a neighborhood newsletter campaign. He loved the results so much that he decided to move his website over. Now, in less than a year, he boasts a projected ROI of 14.6:1 and an actual of 8.7:1! “We love Patient NEWS! We have had a great experience, first with their patient newsletters, and now we are switching over our website to their control, as well. Everyone we have worked with is excellent, from the design team to our account managers. So glad we found them!”
Dr. Hazel Glasper of Revive Dental, I describe as a total powerhouse with an impressive 19:1 ROI on her neighborhood newsletter program. “Patient NEWS is a phenomenal company. Its return on investment has been impressive. My [team at Patient NEWS] demonstrates unmatched professionalism, knowledge, and enthusiasm. I love working with them! So glad I made this business decision.”
Dr. Ben Winters of Wincrest Orthodontics (aka The Bentist) chose Patient NEWS to manage his practice website. “Patient NEWS allowed me to have a system that captures prospective patients, gets them in the office, and gives us the necessary data to navigate our growth into the future. Highly recommend.”
The unique value that our clients get from Patient NEWS comes in the form of patient education and relationship marketing. We aren’t celebrating 30 years in the dental industry because we got lucky. We’ve worked hard to provide distinctly unique digital and direct mail programs with exceptional personal support – we are real people and we answer the phone! LOL. But more importantly, the strategies we put in place for our clients differentiate them in their local markets – and the results prove it. A commitment to patient education and providing something of value – something just a bit more – to patients is what top clients choose.
I looked back to something that Dr. Bill Dorfman, our long-time client, a friend of Patient NEWS, and one of the most successful cosmetic dentists in the world, said 20 years ago: “Patient education is a key component to any successful practice, and your own customized newsletter is one of the most effective ways to keep in regular contact with patients and prospective patients about the products and services available at your dental office, increasing lifetime value. I highly recommend Patient NEWS!”
Today, we are a full-service dental marketing agency, and those newsletters Dr. Bill referred to now feature some of the most sophisticated direct mail technologies. We have developed our own advanced dental marketing software platform, Practice ZEBRA, and offer amazing digital programs. We manage hundreds of successful dental website campaigns, with content and design that enhance the patient experience but totally focus on conversion. Every marketing campaign we create includes quality information that dental decision-makers – the female head-of-house – want to make good decisions for their families. Direct mail is the only way to reach 100% of targeted households – and the size and content of our newsletters STANDS OUT. SEO and PPC campaigns ensure clients rank and are found online. Practice ZEBRA provides clear visibility to results and supports the office team to help convert more patients from the leads the marketing campaigns drive to the practice.
In our 30 years, we have not been complacent. We help our clients continually adapt to the changing digital landscape and dental consumer buying behavior with campaigns that are proactive and goal-oriented. It’s our innovative strategies and dedicated team that ensure that our clients’ marketing programs stay ahead of industry trends and deliver these amazing results. The 2023 production metrics prove our processes work when adopted by successful dentists who want to stand out and grow. We don’t just create campaigns; our team wants to ensure that they yield long-term growth and success for our clients. Their success is our success!
So, as we head into the final leg of 2023 and prepare for 2024, we want you to reach out to Patient NEWS to help you achieve your practice goals.
Our team has the experience, and they are dedicated to our clients’ success. Schedule a call today!