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Karen Galley

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  • Author: Karen Galley

Top 5 Reasons Your Practice Needs Google Ads

Dental marketing for dentists SQUIRREL! If you are like many business owners, distractions and shiny tools can take you off course, pulling you down a rabbit hole spending money on anything that sounds like it will get you some traction. Digital Marketing tends to be the worst for “shiny new widgets,” and…
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Top 5 Dental Website Design Tips 2021

What will make your website stand out? When does it need a refresh? Here we are … 2021. Hope the door doesn’t hit 2020 on the way out! Let’s bring some positivity into 2021 with these awesome design tips and tricks for dental websites. In this blog, I am going…
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Dental Website SEO In 2021

An analysis on trends & keywords Finally, 2020 is on its way to a close! 2021 couldn’t come any quicker! That means we can go back to normal right? We all know that is a far cry from the truth, but it doesn’t stop the 2021 trend reports, like the…
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5 Important Dental Website Tips

Is your content simple, digestible, and relevant to the user? An in-home eye-tracking study performed by Facebook IQ revealed this outstanding (but believable) statistic. 94% of people have a mobile device in their hand while watching TV. It’s proven that humans are terrible multi-taskers, so how do we expect people…
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What VALUE Is Your Dental Practice Projecting?

How reviews & electronic word-of-mouth can tell you the full story! “User-generated online reviews have been continuously gaining credibility in the eyes of consumers, and today they are an essential component of the consumer decision-making process.” (Proserpio et al., 2016) As a dental practice looking to win against competitors in your community…
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Google Ads For Dentists During COVID-19

For many years, dental practices have relied on relational (or relationship-driven) value drivers as their marketing strategy foundation. These value drivers include face-to-face interaction, responsiveness, short wait times, human interaction, and word-of-mouth referral business. Since March, the world has changed and businesses have had to become accustom to, and adjust…
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Do You Do The Top 5?

I can remember that over 10 years ago, SEO was everything; the bread and butter of the internet. Even 5 years ago – SEO was a big buzz! Today? Those of us in the tech and marketing sectors debate the importance, argue what SEO really means, and I’m sure, you…
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Dental Websites and Long-Form Content

Does long-form content on a dental website provide better user engagement, education, and a rewarding experience? Or is it a waste of time? Boring? Does it take up prime real estate? The stats are in and long-form content is the winner! In this blog you will learn: What is long-form…
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4 Critical Areas Of Your Online Footprint

You must ensure it’s organized! In this blog, I will highlight the key areas of an online presence that must be owned by your dental practice and managed effectively. If your practice is not organized and diligent about updated credentials in the four areas listed below, get ready for headaches,…
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