Most healthcare service providers are aware that having new patients alongside maintaining and nurturing repeat business is essential to the success of the practice. In fact, for a dentist, the average lifetime value of each new patient can easily translate into $5,000-$15,000 over a span of 10 years.
The question, however, is: is the investment a dentist is making to attract new patients being maximized? How do you keep track of the various advertising media you employ? Well, an easy way to do that would be by using a phone call tracking service.
In fact, it can be argued that dentistry marketing efforts are incomplete without these services. You should be able to track your leads and prospects and see how many of them actually convert into clients.
And considering that most new clients typically book their first appointments over the phone, having a good phone call tracking service that monitors all inbound calls to a dedicated line is a good idea.
With this in place, you can designate unique phone numbers that’ll be used on your website, direct mail campaigns, billboards, flyers, paid search, and social media channels to track your results, inbound calls, inquiries, number of appointments booked, new client signups, and revenues. You can even take it to another level and have all calls scored based on call handling best practices, allowing you to focus on team training and improve overall results. Armed with this information and data, you can then decide which marketing areas and offers are producing the best results and when, and how your team is doing on conversions in order to deploy resources to training and more effective marketing.
Call anytime to book a free dental marketing consultation and learn more about how phone call tracking can enhance your dental marketing campaigns. For more than 20 years Patient News has been providing research-based results-driven marketing that has touched more than 100 million consumers. You can count on Patient News for relevant dental marketing advice.