Do You Know If Your Dental Marketing Is Safe?

How does the Google policy update affect your dental practice?

By Grant Gooley |  May 8, 2018

Happy business woman on a computer

Because more than 80% of people trust an online review over a personal referral, reviews are incredibly important to your dental practice.

Knowing this, it’s imperative to stay on top of best practices, policy updates, as well as products and services that can help you improve your vital online reputation.

On April 12, 2018, Google announced changes to their Terms Of Service (TOS) for online reviews. In this blog, you will read how these changes will affect how you get, promote, encourage, and reward online reviews. 

The Google Policy Update will affect your dental practice if…

1.    You are using a service that selectively solicits positive reviews. 
2.    An internal process you use suppresses negative reviews. 
3.    You offer incentives to patients for leaving a review about you or your practice.

The screenshot below is from the official Google Policy Update.  

Google policy update


How can Patient News help you manage your reputation while ensuring compliance with major search engines like Google? 

The patient journey to choosing your dental practice includes reading your reviews which influence their decision to call to your practice.

 To stand out from your competition, you want (work hard to) receive positive Google reviews – 4 stars and higher. You also want to respond to all reviews – positive and negative. Patient News has the perfect solution…

Our clients reap the benefits of an awesome tool that is part of their Patient News WebLift™ website. The tool not only requests reviews (see below), it pushes reviews to Google and Facebook, for example, and it sends a notification to the practice every time a patient adds a review. 
 

Google review

 

Because of this service, you can respond immediately to thank a client or to let them know you hear their concern and invite them to discuss it via a personal phone call. 

In response to the Google Policy Update, we’ll be removing the function to filter reviews. Now, when leaving a review via your WebLift website, patients will be sent directly to Google (or any other 3rd-party review site) to leave their review. 

By staying on top of, and complying to, Google Policy Updates, Patient News keeps your practice reviews online and your dental marketing safe.

Patient News has been helping dental practices stand out and grow for over a quarter century! Connect with us today and learn more about WebLift and our Reputation Management Services. 

We’ll help you gain control of your online reputation and make it easy to manage! Call now!