Online Marketing With A Synergistic Mindset
Tips to have a great dental website & online presence
By Grant Gooley | February 10, 2018
Working with over 7,000 dentists, we understand what tools and technology you need to generate more new patients. The last 10 years has been a wild ride of technology updates to ease the human lifestyle. Your practice must react to change quickly with a synergistic marketing mindset. A dental website built to convert potential patients into patients-of-record is a vital component your overall acquisition strategy.
Today I’m talking all about staying ahead of the curve so you don’t fall behind your competitors.
You may remember the company Blockbuster Movies. In 2010 they went bankrupt and Netflix is now a $28 BILLION-dollar company!
A perfect example of a business not adapting to the times is Blockbuster. Some may say the Internet killed Blockbuster but the company did it to themselves. Technology changes daily and your practice must keep up, giving patients a seamless gateway to information about your services.
I like to refer to the frog parable. The story is about the fact you can throw a frog into boiling water and it will jump out quickly and survive. If the frog is put into room-temperature water that is then slowly brought to a boil, the frog will not realize danger and … you got it … he’s cooked! This story is a great metaphor for a business that does not adapt to the times. Leading technology is at a boil. It changes daily, evolves rapidly, and over time, if you don’t stay on top of trends, your future will be frog soup!
Stay ahead of your competitors with these simple tips:
- Ensure your dental website is designed for the patient. Your site must have fast load times, be mobile-optimized, be filled with engaging valuable content, and have simplistic navigation.
- Integrate a synergistic marketing plan. Include targeted direct marketing, like a cleverly crafted neighborhood newsletter that gives prospects the impetus to call your practice and a dental website developed with leading-edge marketing theory to help convert new patients.
- Track, analyze, change, repeat. Make sure your team has the tools needed to understand what marketing is working and what marketing needs improvement.
- Train your team continually. Make sure your front-line team and call handlers are well-trained so that they provide superior customer service 100% of the time.
Integrate an amazing dental website into your synergistic marketing plan!
At Patient News, we are excited to announce the launch of WebLiftTM – a state-of-the-art customized dental website service.
And because your online presence is more than a website, WebLift also includes managed social media, listing sync, reputation management, and search engine optimization (SEO) … all provided by Patient News.
Our experts can’t wait to talk to you about how we can help you STAND OUT online and how your synergistic marketing mindset will bring you success in 2018!