Dental SEO Makes It Easy For New Patients To Find You
Knock Off This Dental SEO Checklist
Technology improves daily and it changes quickly! Your patients and prospects are using it to make their lives easier, especially when it comes to finding and choosing a dentist.
Are you capitalizing on improved technology to make it easy for prospective patients to find you?
If not, you could be missing out on significant practice production!
7 Critical Dental SEO Points To Help Your Practice Stand Out & Grow
1. Is Your Practice Accessible Online?
Can patients and prospects find your practice online and do they see you before they see your competition? When they search “dentist near me,” does you practice rank well – on the first page?
Answering “yes” to these 2 questions couldn’t be any more critical, because about 72% of consumers who searched locally visited a storefront within 5 miles of their search location.
2. Are You Managing & Optimizing Your Dental Seo With Local Seo?
Does the content on your website position you as the dental expert in your neighborhood? Before your practice can rank #1, you must ensure Dental SEO features are accurate on all 300+ citation sites (Google, Yelp, Apple Maps, Facebook, etc.):
- correct NAP information (name, address, phone)
- accurate operational hours
- consistent online identity (website address)
- complimentary reviews (4-5-star ratings)
- visual presence (a picture of the practice).
3. Is Your Website Optimized For Mobile Devices?
Ensuring your website is optimized for all types of mobile devices will ensure that the user has an excellent experience. While a responsive website adjusts its display to the device used, an optimized site makes it easier for users to respond to your call-to-action prompts.
In 2015, mobile searches surpassed desktop searches. Today, that’s still the case, especially for local business searches – when prospects in your neighborhood are trying to find YOU.
Even more … healthcare searches on mobile rank #2, just behind food and beverage searches.
What does this tell you? Potential patients are looking for you on their phones!
“88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.” (Nectafy)
Does your website look great on all devices? Is your web developer considering more than a responsive design? Optimize your site with large call to action buttons that are easy to click, simple scrolling, and text that is large enough to read.
4. Are You Social?
And is your social marketing consistent and engaging?
A Facebook or Twitter account will only help if content entertains and resonates with visitors and followers. If it doesn’t, visitors may perceive you as not being modern or up-to-date.
Consistency is key to successful social media campaigns. Regular posts with real-time interactions will keep your prospects and patients engaged while building trust in your dental practice.
90% of small businesses use Facebook – including your competitors who could be leaving you in the dust if you don’t engage and have a presence in the social media arena.
5. Are You Monitoring Your Practice Reputation?
Are you getting reviews? Do you know what people are saying?
Every minute of every day, public perception of your dental practice is shaped by consumers who are exchanging dialogue and sharing reviews online. Moreover, since 97% of consumers find local business info on the web, it is essential your reputation be monitored.
- 90% of consumers read reviews before visiting a business
- 31% of customers are likely to spend 31% more on a business with excellent reviews
- Reviews can boost your results by using fresh user-generated content
- 72% of consumers act only after reading a positive review.
Make sure you know what’s being said about your practice!
You can direct patients’ review behavior by promoting the reviews that profile you best. Having a portal on your website that gathers reviews from multiple sites and presents them all together will help your dental SEO.
6. Do You Use Keywords Effectively?
Do you know what people search for when looking online for a dentist in your area? Are you using those keywords strategically?
Keywords are a critical component of marketing strategy. They are the words that make up the phrases people type into the search bar to find information specific to their need. For example, a practice may have the keywords “implants Chicago dentist” or “Bay Area dental clinic.”
If you don’t use keywords, you may lose out on a significant number of new patients who are perfectly suited to your dental practice and who are primed to respond ... but who don’t see your practice in their search results.
7. Are You Approaching Your Digital Marketing Plan With A Synergistic Mindset?
Direct mail marketing for dentists is a growth driver. It is the proactive way to build brand awareness and reach 100% of the prospective patients around your practice.
Direct: Searchers were looking for this specific dentist or practice by name.
Organic: The prospect searches desired keywords and clicks the link after it appears in search results. If your dental SEO is good, your organic traffic percentage will be high.
Social: These visits come from Social Media sites like Facebook.
Referral: Referrals come from partner websites or other sites like WebMD.
Many web companies will tell you it all begins with search. That is not true, particularly for dentists. A website is a passive thing that sits there and waits for visitors to search.
Direct mail provides proactive and highly effective way for dentists to build awareness and drive interested consumers to their website for more information.
Online searches do not create new demand. It harvests an existing market demand. Searchers know what they are looking for. With a strategic direct mail campaign, you create demand for your services and generate more searches for your practice!
You will enjoy success when you follow these 7 steps & are guided by the wisdom of the right marketing partner.
Patient News can help you Stand Out & grow!
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