Dental SEO Makes It Easy For New Patients To Find You

Technology improves daily and it changes quickly! Your patients and prospects are using it to make their lives easier, especially when it comes to finding and choosing a dentist.

Are you capitalizing on improved technology to make it easy for prospective patients to find you?

If not, you could be missing out on significant practice production!

Can patients and prospects find your practice online and do they see you before they see your competition? When they search “dentist near me,” does you practice rank well – on the first page?

Answering “yes” to these 2 questions couldn’t be any more critical, because about 72% of consumers who searched locally visited a storefront within 5 miles of their search location.

Once you have established where your dental practice is positioned, you’ll be able to determine which dental marketing ideas will help secure a successful future.

Does the content on your website position you as the dental expert in your neighborhood? Before your practice can rank #1, you must ensure Dental SEO features are accurate on all 300+ citation sites (Google, Yelp, Apple Maps, Facebook, etc.):

• correct NAP information (name, address, phone)
• accurate operational hours
• consistent online identity (website address)
• complimentary reviews (4-5-star ratings)
• visual presence (a picture of the practice).

Ensuring your website is optimized for all types of mobile devices will ensure that the user has an excellent experience. While a responsive website adjusts its display to the device used, an optimized site makes it easier for users to respond to your call-to-action prompts.

In 2015, mobile searches surpassed desktop searches. Today, that’s still the case, especially for local business searches – when prospects in your neighborhood are trying to find YOU.

Even more … healthcare searches on mobile rank #2, just behind food and beverage searches.

What does this tell you? Potential patients are looking for you on their phones!

Does your website look great on all devices? Is your web developer considering more than a responsive design? Optimize your site with large call to action buttons that are easy to click, simple scrolling, and text that is large enough to read.

And is your social marketing consistent and engaging?

A Facebook or Twitter account will only help if content entertains and resonates with visitors and followers. If it doesn’t, visitors may perceive you as not being modern or up-to-date.

Consistency is key to successful social media campaigns. Regular posts with real-time interactions will keep your prospects and patients engaged while building trust in your dental practice.

90% of small businesses use Facebook – including your competitors who could be leaving you in the dust if you don’t engage and have a presence in the social media arena.

Are you getting reviews? Do you know what people are saying?

Every minute of every day, public perception of your dental practice is shaped by consumers who are exchanging dialogue and sharing reviews online. Moreover, since 97% of consumers find local business info on the web, it is essential your reputation be monitored.

• 90% of consumers read reviews before visiting a business
• 31% of customers are likely to spend 31% more on a business with excellent reviews
• Reviews can boost your results by using fresh user-generated content
• 72% of consumers act only after reading a positive review.

You can direct patients’ review behavior by promoting the reviews that profile you best. Having a portal on your website that gathers reviews from multiple sites and presents them all together will help your dental SEO.

Do you know what people search for when looking online for a dentist in your area? Are you using those keywords strategically?

Keywords are a critical component of marketing strategy. They are the words that make up the phrases people type into the search bar to find information specific to their need. For example, a practice may have the keywords “implants Chicago dentist” or “Bay Area dental clinic.”

When you include keywords strategically throughout your website content, they will “match” search inquiries. This helps drive potential patients to your website.

If you don’t use keywords, you may lose out on a significant number of new patients who are perfectly suited to your dental practice and who are primed to respond ... but who don’t see your practice in their search results.

Direct mail marketing for dentists is a growth driver. It is the proactive way to build brand awareness and reach 100% of the prospective patients around your practice.

Direct: Searchers were looking for this specific dentist or practice by name.

Organic: The prospect searches desired keywords and clicks the link after it appears in search results. If your dental SEO is good, your organic traffic percentage will be high.

Social: These visits come from Social Media sites like Facebook.

Referral: Referrals come from partner websites or other sites like WebMD.

Many web companies will tell you it all begins with search. That is not true, particularly for dentists. A website is a passive thing that sits there and waits for visitors to search.

Direct mail provides proactive and highly effective way for dentists to build awareness and drive interested consumers to their website for more information.

When you combine a successful direct mail campaign with a stellar web presence and dental SEO, you increase overall marketing performance.

Online searches do not create new demand. It harvests an existing market demand. Searchers know what they are looking for. With a strategic direct mail campaign, you create demand for your services and generate more searches for your practice!

You will enjoy success when you follow these 7 steps & are guided by the wisdom of the right marketing partner.

We’ve helped thousands of dental practices grow their profits by providing a wide variety of marketing solutions and business intelligence for new-patient acquisition and patient retention.

What makes us different is our proven process.