Information is power, and the dental industry and oral hygiene market is no different. While many consumers know the basics of their dental health - how to brush their teeth relatively effectively, the importance of flossing, the fact that sugars and sweets are bad for your oral health - many nuances are ultimately lost on them. Most consumers and potential patients don't know the causes of many of their issues, how to avoid them in the future or even understand more complex issues like corrective or cosmetic surgeries. The worst situation a dentist can face is to have an existing patient visit with whiter teeth or a new crown from a competitive dentist because "they didn't know you offered those services".
Dentists working with the right dental practice marketing company are uniquely placed and well-positioned to fill in the information gap among their potential and existing patients. According to Print Runner, dentists and dental practice marketing companies have to be the catalyst to open potential patients' minds about both the damaging effects of poor oral hygiene as well as possible solutions. The vacuum of information among consumers makes this a perfect marketing opportunity.
Dental practices that send out regular dental newsletters to mailing list leads and potential new patients in identified ideal target neighborhoods would do well with educational newsletters that drive 70% more response than a traditional postcard. The format, along with the educational content, is preferred by female head-of-household decision makers. Each mailer represents a new chance to share the established value proposition of the dental practice along with relevant dental healthcare information.
For example, one relatively obscure area of dental health is the fact that pregnant mothers often don't think about their oral health as much, considering the other health issues on their mind. However, Rochdale Online reported that a recent study showed strong links between gum disease and high blood pressure during pregnancy. According to the research, women who suffered from severe gum disease were as much as five times more likely to suffer from hypertension, or high blood pressure, which may cause severe complications. Dental practices could highlight this information in one of their dental brochures, advising pregnant mothers to visit their local practice.
Another often underreported area of dental health is the risk that diabetics face. People with diabetes are more susceptible to bacteria and germs from external sources, which can often lead to chronic mouth diseases. What leaves diabetics in an even more vulnerable position is that gum disease can have a direct and extremely negative impact on blood sugar levels. Even more troubling, the news source reports that approximately 66 percent of respondents in the survey were not aware of any links between diabetes and oral health. By providing such information to teach them, dental practices should see a spike in converting potential patients into regular ones.
The link between overall health and oral health is extensive and provides an unlimited supply of content to share with your target audience. Contact your Account Manager to talk about topics that you find relevant in your target demographic area.