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10 Statistics For Direct Mail & Dental Offices

Direct mail has a 90% open rate, 70% of consumers say direct mail is more personal than online interactions, and over 50% of consumers want direct mail. Thriving dental offices recognize the important role direct mail plays in their success, but we also come across our fair share of skeptics.…

Dental Marketing To Help You STAND OUT & Grow

Welcome to Patient NEWS dental marketing! I recently signed up for a new app and a few days later a “tips & tricks” email came through asking me if I was getting the most out of the system, with a link to check out a blog post that was sort…

Dental Health, Money, & Digital “Seniors”

Boomers, Gen X – What’s a senior?! Google commissioned a research study to collect qualitative and quantitative data on the digital habits of boomers and “seniors.” According to WHO, most developed countries characterize old age starting at 60. Boomers, Seniors, and Gen X. This data is important to dentists because…

Walking On Dental Sunshine

Writing a dental marketing blog week after week, month after month, year after year is hard! What do we know or what have we learned that will share insight? What will provide value to our clients and industry colleagues? And be entertaining! Today I was blank, so I went back…

8 Ways To Get More New Patients

More new patients. When they call us, that’s what almost every dentist says. As one of the leading dental marketing agencies in the industry, getting more new business for our clients and helping their dental practices (and group organizations) grow is our number-one task. Here are 8 ways to get…

Increase Your Dental Practice Valuation

The ADA reports that dental-patient volume continues to pace at about 85% of pre-pandemic levels, while Patient NEWS dental marketing clients are at 115% of pre-covid numbers. That is going to help them build an improved practice valuation and successful sale … the long-term goal of just about every dentist.…

6 Parts To SEO Success – Just 4 Dentists!

Every dental procedure is made up of a series of components that makes it all come together. The same can be said for dental marketing, right down to a dental office website and its related search engine optimization (SEO) for dentists. Taking a holistic approach to SEO is a key…

Dentists – Do You Take Your Own Advice?

Time for your 6-month check-up? We’re halfway through the year, so it’s time for a 6-month check-up on practice performance. Is everything healthy and thriving? What’s under the tongue or along the gumline? Any spots or weaknesses? Just like a 6-month dental check-up, your business should have a good examination.…

5+ Reasons Brand Matters & What You Should Do!

The immeasurable impact of branding for a dental office Did you know that approximately 60% of consumers opt to buy from companies they recognize via marketing and advertising initiatives and are far less likely to invest in an unknown? This makes increasing your brand visibility via a variety of promotional…