Practice ZEBRA^™

Practice ZEBRA is an advanced and innovative integrated software solution that connects practice and marketing intelligence to improve practice performance at every phase of the patient journey. Before any marketing decisions are made, you need to see your practice through Practice ZEBRA. This advanced technology brings your top metrics and trends to light so you can make data-driven decisions that will grow your practice or group of practices.

Practice ZEBRA makes your metrics and trends easily visible, and when combined with your market opportunity and online situation analysis, these key performance indicators assist you in making data-driven decisions regarding your operations and marketing strategy.

A key performance indicator is a measurable value that demonstrates how effectively your practice is achieving key business objectives.

Putting together hundreds of different reports is the easy part. The hard part is deciding what data matters. Practice ZEBRA consolidates your most important data points so that you can drive the operational behaviors you need for growth.

Call tracking and scoring helps you give patients what they want – a great customer service experience. Call tracking allows you to see the exact call response generated by each of your marketing initiatives. Call scoring allows you to increase the number of new-patient opportunities your practice converts by evaluating how inbound calls are handled. You’ll be able to confidently make operational decisions to improve your new-patient flow.

Attract more visitors by knowing what content is most appealing and improve user experience.

When you measure marketing impact with advanced analytics and attribution, you'll know if your targeted marketing efforts are working. You’ll know which marketing channels are most effective for your practice – and Practice ZEBRA even connects targeted direct mail campaigns to new patients and their specific production value! You’ll see exactly where patients are coming from.

Practice ZEBRA is the dentists' marketing and practice performance dashboard. Make better decisions. Increase practice production.

The number-one reason patients don’t visit the dentist more regularly is cost. Remove that barrier and enhance your marketing results and practice performance with a dental membership plan. AND inhouse plan users are proven to provide 2X the production of non-insured patients.

With more consumers than ever without insurance, your practice can gain a competitive edge. Yes, membership plans will elevate your practice in the eyes of non-insured patients and give them access to the affordable, quality care they want. The problem? Getting non-insured patients signed up and renewing. This latest module in Practice ZEBRA makes it easy for your practice to increase membership and increase production. Automate the promotion of your membership plan to non-insured patients with this easy and convenient, and effective, solution.

Increase production, make your practice more efficient, keep your schedule booked, and improve patient care! Save time, minimize no-shows and cancellations, and improve productivity. Our powerful, easy-to-use patient communication system will ensure patients enjoy a professional scheduling experience and arrive on time, increasing practice profit. Consolidate your monthly budgets with the appointment reminder module included with Practice ZEBRA.

Asking patients for reviews works when you make it easy, and it shows you care. Receive a steady flow of new reviews with our enhanced automated reputation management feature in Practice ZEBRA.

It’s proven that customer advocacy increases when businesses respond to a review. For example, Yelp users are 33% more likely to upgrade their review if a business responds with a personal message. Likewise, if a negative review is ignored, advocacy goes down.

With Practice ZEBRA, you can monitor reviews on all review sites, respond in a timely manner, and use negative reviews as an opportunity to improve – and show readers you care!

We also help you BOOST REVIEWS! And we’re Patient NEWS, so you’ll also be sending educational content to your patients – setting your practice apart. After each appointment, patients will be emailed a unique, value-added dental article along with your request for an online review. More than just “how was your experience,” you’ll be providing enhanced value to your patients, getting great feedback – and more reviews! Earning your stripes is part of your Practice ZEBRA experience.

NEW! Now use our Email Anytime module to send customized messages, seasonal promotions, or other updates to patients – any time you want, featuring great content written and edited by our team of experts.

Email is a more-effective sales and communication channel than social media. In fact, it’s at least 4x more effective in reaching your audience than Facebook. Practice ZEBRA will help you collect patient email addresses and then, with its automated solutions, it will help you keep your monthly "house calls"!