Easy Ways To Interact With Patients On Social Media
4 types of engaging content your followers will “like”
Since most people are at home and practicing social distancing, their screen time has rocketed up. They want to stay connected to the people, places, and things that matter to them. They’re also combating boredom and isolation.
Social media is one of the main tools the masses are using to stay close to all those things and more.
Here’s an important statistic: Less than two weeks into the pandemic, WhatsApp, Facebook, and Instagram saw a surge in usage of 40% or more among 18- to 34-year-olds.
NOW is the time for dental practices to use these platforms to remain connected with patients, provide additional value, and build brand equity.
Here are a few ideas to generate engagement and grow your following!
Provide info about your practice. If you haven’t yet provided updates online on what is happening at your practice, this is an excellent place to start.
Post #1: As the practice owner, post a video of yourself reminding patients how much you value them and look forward to seeing them again. If you’re taking appointments for emergency care, let viewers know and quickly summarize what is considered an emergency. Welcome their questions and concerns and promise to be responsive.
Post #2: Pin a post to the top of your Facebook page that lets your fans know if your office is open for emergencies and how they should get in touch. If they require emergency care, share a bit about the appointment process. For example, some practices ask the patient to arrive on their own and wait in their car until someone walks out to get them. Update this post as frequently as necessary.
Give fans content they can use. Patients look to you and your team as the dental authority they can trust. Since they can’t see you for routine care at this time, they must take good care of their smiles at home. There’s a lot of content you can create – without spending countless hours doing so – to help them do just that. Keep in mind that you don’t have to limit these posts to oral health.
- Provide a weekly dental tip. Some ideas: proper flossing and brushing technique, tips parents can use to encourage their children to brush, etc.
- Share creative ways that parents can encourage their kids to wash their hands, but that hits all the CDC recommendations.
- Review how your office keeps patients safe through strict sterilization protocols and other measures.
Be authentic & humanize your brand. Just because you and your team are dental professionals, it doesn’t mean you should only talk about dentistry. In fact, that would be detrimental to your social marketing efforts. Consumers (yes, that includes your dental patients) want to get to know the people behind the brand. It will help them develop a stronger bond with your practice. And this is what will inspire your patients to reach out and engage with your practice – online and in person!
- Exercise tips with a photo of you in the gym.
- Weekly cooking recipes.
- Be brave! Share funny and entertaining videos featuring you and your family. (TikTok comes to mind!)
- Give birthday shoutouts to your team members.
- Show patients what you and your team are doing away from the office (online courses, yard work, watching movies, etc.).
Reshare content your audience wants. When you reshare relevant content from other trustworthy sources, it shows patients that you’re keeping an eye on what’s important during this crisis and will take the time to keep them informed. Here’s a list of a few credible sources that pump out shareable material:
- World Health Organization
- Centers for Disease Control
- American Dental Association
- your state dental association
- local government.
These are just some ideas to get you started and maintain a robust social presence during this time. Don’t forget to “like” replies to your posts and respond. This builds trust with patients and demonstrates that your practice appreciates their input while boosting your brand.
If you need social marketing support, we can help. Call us today at 888-377-2404.