There are several things dental practices can do from both a marketing and operational standpoint to boost production. We’ll offer a few marketing ideas that we know work. Raise awareness of your office(s) with a print neighborhood newsletter. Yes, even in this digital age, statistics and surveys show that people appreciate receiving mail! And best of all, direct mail gets to all intended recipients – 100% of them. Then, when the recipients join your practice, stay in touch with them with your own personalized and customized patient newsletter that reminds them your practice is at their service and that their oral health should always be a top priority. Other ways to foster the relationship with your practice include digital communication via eNewsletters, appointment reminders, dental membership plan invitations, and engagement through social media.