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Do you know a bad dentist?

Because we deal with such great dentists and dental teams, and we’re managing print and digital dental marketing campaigns that feature stories about your great work and great results, we forget that there are not-so-great dentists out there. It was a surprising reminder this week to hear from one of…
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Wordle for dentists!

Wordle is the talk of the world, so this blog is just for dental marketing fun. Have you gotten caught up in the new online sensation “Wordle”? There’s no app, you simply go to the URL (link below) and with zero clues, determine the 5-letter word of the day. The…
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Retain More Patients

Patient newsletters work for dentists Direct marketing expert, author, and speaker, Dan Kennedy, says “Every dental practice should have some kind of patient newsletter, that, at a minimum, hit their [patients’] doorstep once a month. Preferably it would be a real, printed newsletter.” Why is that? He describes that a…
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Is an educated patient a better patient?

Yes, 100% of our clients say yes. Patient NEWS clients are killing it with production levels 25% above industry average. Our clients have consistently improved on their pre-COVID production. That’s because marketing works. Because a focus on key actionable metrics and improved call handling works. Dental offices that proactively communicate…
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Dental marketing trends to maximize 2022 profits

If you haven’t yet, it’s time to look at current business results, the latest consumer trends, and begin to formulate your plan for what changes or improvements can be made to make 2022 different. And better. For your practice, your team, your patients. Our team works hard to continually make…
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Trending Topic For Dentists

The efficacy of the patient newsletter When it comes to marketing for dentists, a foundational piece that has fallen by the wayside is the “patient newsletter.” When I say newsletter, you might immediately think email newsletter, but what I’m referring to is a printed, mailed patient newsletter. This format, one…
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Dentists – Do You Take Your Own Advice?

Time for your 6-month check-up? We’re halfway through the year, so it’s time for a 6-month check-up on practice performance. Is everything healthy and thriving? What’s under the tongue or along the gumline? Any spots or weaknesses? Just like a 6-month dental check-up, your business should have a good examination.…
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Is Your Marketing Agency A Trusted Member Of Your Team…

Or are they inadvertently hindering your growth? With so much activity in the M&A market, it is important to determine who is on your bus – meaning, are the people you work with aligned with your vision and positively contributing to the overall development of your organization? Or are they…
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Dental consumers. Covid. Opportunity.

We have a pretty cool story When opportunity knocks, it’s not a bad thing to take advantage. And opportunity is now when it comes to building better practice awareness in your community and confirming your position as THE dental office your neighbors should choose. The coronavirus pushed people to digital…
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